What if the West never invented time — but only colonised it? Ajay, author of four books on Vedic Kala and faculty at IIT Mandi, makes the case in this sharp, evidence-driven conversation.
After two decades of combing through every major world scripture — the Quran, the Bible, the Epic of Gilgamesh, the Book of the Dead — Ajay found not one scientific definition of time. Only the Vedas define it. He traces how Vedic Gurutvaakarshan had already mapped gravity’s relationship to Pranavayu, demonstrating that the average person breathes 21,600 times per day and that halving one’s breath rate can double one’s lifespan — a principle Swami Sivananda proved empirically by living to 129 through Pranayam alone, a record suppressed by Google and Guinness to this day.
Through his Kulhad Economy critical-thinking course at IIT Mandi — which grew from 90 to 200 student registrations in a single year — Ajay challenges why colonisation began precisely in the 15th century, why clocks tick clockwise, and how Britain ultimately conquered India by controlling time itself. He concludes with Ujjain’s significance as the Vedic prime meridian and argues that reclaiming Kala through Panchanga, Pranayam, and Brahmavrata is how Bharat rebuilds both its economy and its civilisational identity.
About the Speakers:
Ajay Chaturvedi is a distinguished entrepreneur, philosopher, and author recognised globally for his pioneering contributions to innovation, social entrepreneurship, and leadership. Ajay’s journey began in investment banking, but his quest for deeper truths led him to the Himalayas, where a transformative encounter with his Guru in Kedarnath changed the course of his life. This spiritual awakening inspired him to write his first bestseller, Lost Wisdom of The Swastika, published by Times of India Publishing. The book has been adopted by several leading business schools and is now taught as a core subject of strategy under the title “Kullhad Economy,” approved by the AICTE. An alumnus of the Birla Institute of Technology and Science (BITS), Pilani, and the Wharton School of the University of Pennsylvania, Ajay was honoured as a Young Global Leader by the World Economic Forum. He also holds a Diploma in Global Leadership & Public Policy from the Harvard Kennedy School of Government. Ajay currently serves as an Adjunct Professor of Strategy at the Indian Institute of Management, Rohtak, and the International Management Institute, New Delhi. As the founder of HarVa XPO, the world’s first all-women rural BPO, Ajay made history by entering the Limca Book of Records in 2011. Under his leadership, HarVa has garnered numerous accolades, including the Manthan Chairman Excellence Award, SKOCH Financial Inclusion Award, and the TiE Entrepreneurial Excellence Award, among others. The company was also recognised as the third most innovative company in India by Fast Company magazine, following Tata Motors.
Anamika is part of the management team at Garuda Prakashan.
