This talk focuses on the physical & abstract concepts of Murti & its consecration to serve a living presence. Unlearning European terminologies – idolatry, ritualism, etc. Discussing forms of Divine & sacred geography, popular notions/misconceptions of Murti puja, Mukti Marga, Devata, Mantra, Presence of Divine, invocation of Divine, manifestation of Divine in concrete forms, life-cycle of forms, transfer of divinity between forms & places viz. individual, collective, macro levels & places of worship.